Why the Role of a Product Owner is Crucial in Teams

Delivering results (How Product Owners make it happen)

👋 Hey, Carlos here! Welcome to “The Holistic Leader”, your weekly source of simple and honest leadership, Agile, Management & team insights.

One of the most critical yet often misunderstood roles in agile teams.

The Product Owner

While teams are generally familiar with the structure of agile frameworks and other methodologies, many overlook the true value a skilled Product Owner brings to the table.

Their influence on delivering real value and guiding teams is irreplaceable.

Today, I want to challenge a common misconception about agile transformations: the idea that following a set of rules or practices automatically leads to success.

It doesn’t.

👉 Here’s the reality:

I’ve worked with companies across the globe, from startups to multinationals, and I’ve seen it time and time again.

Methodologies and Frameworks alone isn’t enough. Some companies with strict processes still struggle, while others without formal frameworks do much better.

Why?

Because the goal is never to follow rules for …